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Interior Design for Restaurants with BIEFFE Design: How to Create Ambiance and Identity?


What do you know about interior design when it comes to restaurants?
Being in a place that inspires you to lounge might not be the goal of a fast food chain. But Interior design for restaurants is a whole different realm; there, ambiance and identity play a key role in the patron experience. People that know this are experts in the science of human perception and guidance through color and texture and are always looking for their next project in which they could create something wholly unique and structured for turning meals into a completely different experience. But how do they do it?

Interior design for restaurants: how it starts

Akin to other experiences, interior design for restaurants begins with an idea. The abstract or complex nature of the idea is up to the client, but in the end, a good designer will always look for a specific something: what does the space want to show? Any room offers an opportunity to generate emotion in all those that come across the space, whether passing by or staying for a meal, in the case of a restaurant.
The idea generally comes along with the nature of the restaurant and the audience it wants to capture. Each design is created according to the audience they want to reach, with warmer, soft, and richer colors for more formal spaces, and vibrant colors for more informal spaces.
The original plan, however, can be curtailed by changes along the way. A formal restaurant might turn into a more business casual venture, and while keeping its original essence, it will require modifications to make it clearer and more effective to the modern professionals that will come into the local.

Pieces of advice when creating ambiance

The basis of ambiance is the experience it generates on the users. Lighting and textures play a fundamental role in this goal, creating a visual cue for the emotional response of anyone that enters the local. As you surely have experienced, some locals are calm respites in a hectic city. This doesn’t happen by chance; there’s a whole crew of professionals ensuring that the experience they want you to have is reached every time you enter the venue.
However, how do they do it? These are some tips from interior designers when it comes to restaurant design:
  • Use the right lights throughout the space, preferably ones that are muted and warm if you want the space to feel intimate; and brighter and cold if you want something more informal.
  • Consider textures your allies, and focus on extending the experience from tact to visual with colors and illumination in line with it.
  • Create heights for intimacy cues. The lower the tables, the more intimate the experience feels, whereas higher placed tables often suggest informality and freshness.
  • Consider sound experience and try to reduce the bounce of unwanted noises as much as possible with non-acoustic materials, such as fabric and wood.
  • Use visual guides for focus on particular areas, as well as to take interest from other areas, for example, mute the back of the restaurant’s bar and bring attention to the bar itself with a play on dark colors and brighter or visually interesting materials.
  • Guide walking patterns with seating arrangements, ensuring the ambiance fits the traffic flow, as for more formal restaurants the traffic is usually lower and calmer than in informal places where a high number of people come and go, often quickly.

The key to reaching identity

Identity, however, is a complex concept. This is something that the designers of a restaurant have to show in combination with ambiance. The main factor to consider is the fact that a place needs to send a message. Thinking of something as a person, and creating an identity around it is a practice that many designers use. What does the space want to portray, identity-wise?
This practice often leads to the resulting factors that ingratiate with the ambiance. If a local is defined as an elegant person, then the identity must fit accordingly with the combination of ambiance. Elegant restaurants then must have an elegant name, often short, and seating areas that ensure the continuation of this experience. Lush seating and soft lights are perfect for this kind of place. Whereas more informal ones, with a personality defined as fun and youthful, will require a more modern seating, bright lights and more dynamic arrangements, including musical cues in some cases.
These often give the space a look that’s differentiating it from the rest of the restaurants in the area for the same reason: they use “personality traits” as guides for creating the experience around ambiance that guarantees identity. That way, all the commensals that enter the local will feel a distinctive visual and emotional experience.
Here at BIEFFE Design, we believe in the professionalism behind a design, managing to combine and fit identity with tables, chairs, lights, and other components of what creates the structure that an elegant restaurant requires. Want to know more about what you can create? Contact us and don’t forget to reach out to know more about our financial plans!
Restaurants need a distribution that lets people walk comfortably and freely in its spaces.



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